Find Out WHY: The Key to Successful Innovation®

Creating a Culture of Innovation.

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Everyone within the organization

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Classroom training, live-online, on-demand, coaching, facilitator certification, and keynote

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The Challenge

Innovation Is No Longer a Luxury

In today’s world, innovation is not a luxury, but a necessity. And it isn’t just for those in the executive suite or in product development. Everyone faces the challenge of finding new and better ways to meet their customers’ needs and achieving new levels of results. Organizations that create an omnipresent culture of innovation will come out on top.

Yet all too often we feel as if we are guessing–hoping that our ideas are valid. Or, if they are, that people will embrace them. However, successful innovation doesn’t have to be left to chance.

Innovation can be far more predictable—and far more successful—but only if you think about it differently. Clayton Christensen, Taddy Hall, Karen Dillon, David Duncan

The Solution

Build a Better Innovation Process

Find Out Why is based on 25 years of research and practice by Clayton M. Christensen, professor at Harvard Business School and one of the most influential business leaders in the world, and Bob Moesta, an insightful practitioner who has created over 3,000 successful innovations.

FranklinCovey Find Out Why Participant Materials

01

Think differently
Understand the importance of comprehending why customers make the choices they do.  
02

Find struggling moments 
Observe customers using products or services and see what obstacles and frustrations they experience.
03

Hear what customers DON’T say
Interview customers to learn why and how they choose and use specific products and services.
04

Frame the Jobs to be Done (JtBD)
Create a concise summary of customer Jobs to Be Done.
05

Design for progress
Generate innovation opportunities that satisfy customer Jobs to Be Done.

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The outcome

A Culture of Innovation

Innovating successfully entails more than simply coming up with creative ideas. It requires us to provide solutions that our customers willingly—even eagerly—incorporate into their lives.

FranklinCovey’s solution Find Out Why: The Key to Successful Innovation, helps individuals and leaders at all levels understand why customers make the choices they do. With that knowledge, they can create solutions that deliver what customers are looking for–their “Job to Be Done”.

Available in the All Access Pass

The FranklinCovey All Access Pass provides unlimited access to cutting-edge content and solutions that can expand your reach, help you achieve your business goals, and sustainably impact performance within your organization.